Saturday, February 23, 2008
Sha Money's One-Stop Shop Producer Expo
On March 8th and 9th of 2008, hundreds of established and upcoming producers will descend upon Phoenix, Arizona, to attend the annual One Stop Shop producer’s conference, masterminded by Sha Money XL’s production and artist management company, Money Management Group. The conference will feature top industry professionals, platinum track making producers, and new technology trends from companies like Microsoft, M Audio, and Traxxpad. It will also include an itinerary filled, video game tournaments, after parties hosted by NYC’s most noted DJs, and the infamous One Stop Shop Beat Battle. and most importantly the industry workshops/panels.
This year OSS features The Microsoft Technology Panel hosted by Arif Gursel, a software test engineer in the Microsoft XBOX team as well as The Power Management Panel which features Gee Roberson, Derick Jackson, Bernard Parks, Ryan Press and more. The 2008 One Stop Shop also boasts a Tastemaker Panel and a New Producer Panel; so it isn’t surprising that this conference has captured the excitement of producers that have constantly saturated the music game with their talent. “This is the conference for those that are serious about making real moves in the industry… You gotta love it!” - from Kanye West’s mentor, NO I.D.
The lineup for the 2008 OSS include producers; DJ Toomp, Swizz Beats, the legendary DJ Premier, Hi-Tek, DJ Quik, 9th Wonder, No ID, Trackboyz, and Nottz. This year, Money Management Group is honoring the works of Swizz Beats, famed for his unique production and his continuous ability to produce number one hits and Atlanta based Grammy winner DJ Toomp, known for his platinum selling hits with T.I and Kanye West. Other panelists include; Shalik Berry (Def Jam), Conrad Dimanche (Bad Boy), Jean Nelson (Atlantic), Lenny S., (Def Jam), Wendy Day, Chuck Creekmur (Allhiphop), Bonsu Thompson, Julia Beverly (Ozone), Juan Madrid (Sony ATV), Maani Edwards (Universal Publishing) and more. Young Buck, Lil Scrappy, Kurupt, Outlawz, Talib Kweli, and Riz are also slated to make appearances throughout the weekend. “This year is gonna be bigger and better. We’ve got the support of great talent and companies that share our vision.” - Kisha, MMG Marketing Director.
Over 700 producers from around the world attended the One Stop Shop of 2007. MMG had producers flying in from Africa, Bermuda, and the UK. “The future of the One Stop Shop is growth. I want this to go down in Hip-Hop history and be a major conference like Mixshow Power Summit, R&R, Sema or Midem. I want to continue to let new producers find their way through this industry and learn just who the key players are and what networking is about,” Sha explains. Money Management Group teaches producers and artists the importance of branding. “It is so important to brand yourself in today’s environment. You have producers dropping LPs like artists now.” Sha states. MMG’s conference has helped jumpstart the careers of last year’s Beat Battle finalists. “Since the conference I’ve had beat placement on both the Pac and Rick Ross albums” - Jiggolo, OSS Beat Battle Finalist.
Sponsorship for this year’s event comes from a variety of companies and components of the music industry; such as Xpoz Magazine, ASCAP, iStandard Producers, AllHipHop.com, Loud.com, Microsoft, Shade 45/Sirius Satellite Radio, Edios Traxxpad, Ozone Magazine, M Audio and Native Instruments.
To purchase tickets to the event visit www.moneymanagementxl.com.